Why Public Relations Professionals Are the Unofficial Ambassadors of Business
I found myself in a meeting, listening as my boss expertly navigated a delicate conversation. Her ability to address concerns and guide the discussion toward a productive outcome was impressive. Right there, I thought to myself, “She’d make an excellent ambassador for the United Nations.” It was a passing thought, but it started on my […]
PR Works… Unless You’re Secretly Working Against It
When did our clients add “saboteur” to their names? No, seriously—when did that happen?You hire a PR agency and pay money for strategy, visibility, and reputation management. The team gets to work, holds meetings, drafts plans, secures opportunities and then, you do nothing. Nada. Silence. Not even an emailAnd let’s not forget the ones who […]
Key Performance Indicators (KPIs) for Measuring Content Success and Their Application in Nigeria
Key Performance Indicators (KPIs) serve as essential metrics that help brands assess their content’s impact, engagement levels, and conversion rates. In Nigeria, where digital adoption is growing rapidly, businesses must track and analyze these indicators to remain competitive. One of the most critical KPIs is website traffic, which helps businesses understand how many people are […]
How PR is Driving Nollywood’s Global Recognition
Nollywood, Africa’s largest film industry, has experienced an unprecedented transformation in recent years, gaining recognition on the global stage. From Netflix acquisitions to international film festivals, Nigerian cinema is now a major player in the global entertainment space. A key driver of this growth is Public Relations (PR), which has helped reposition Nollywood’s image, amplify […]
The Rise and Dominance of Short-Form Video in Content Creation
Platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionized content creation, capturing the attention of millions with their quick, engaging, and easily digestible videos. This trend is reshaping the content landscape, providing a powerful avenue for creators, brands, and marketers to connect with their audiences. What is Short-Form Video? Short-form video refers to videos […]