PR IN CORPORATE SOCIAL RESPONSIBILITY

It has been previously discussed that the relationship between Corporate Social Responsibility (CSR) and Public Relations (PR) attracts heated debates. For clarification’s sake, CSR is simply a set of practices that organizations use to contribute to the well-being of their immediate community. Individual brands also carry out CSR activities, to contribute their quota to a […]

PR PROFESSIONALS ARE NOT PERFECT

Learn to manage your expectations of PR professionals by not thinking they’re superhuman.Public relation is a stressful career. In fact, being a public relations executive was ranked by Careercast as one of the most stressful careers in 2019. Many individuals outside of the industry mistakenly believe that PR professionals are almost inhumanly perfect at their job […]

COUNTDOWN TO ‘PHILOMENA’ LIVE IN PH STARRING MONALISA CHINDA, CHARLES INOJIE, FRANCIS DURU, OTHERS

K’Ike Productions Ltd, a theatre-focused production company, is shutting down Port Harcourt, the Rivers State capital from February 11 till 14 with a stage play, ‘PHILOMENA’, featuring heavyweights of Nollywood, Charles Inojie, ‘Lucky Johnson’ in popular television comedy, ‘The Johnsons’, Monalisa Chinda, Nollywood A-Lister and talk show host, Francis Duru, Ejike Asiegbu, Don Kester, Tammy Abusi and a host of others. The stage […]

RUNNING EFFECTIVE PR CAMPAIGNS: 5 CORE TIPS FOR PR PROS

The advantages of running an effective PR campaign goes beyond attracting attention, creating awareness or complementing marketing/advertising strategies to building and sustaining both a positive and long-lasting reputation and relationship with both your internal and external publics. However, whether it’s an agency or an in-house department, PR campaigns are strategic and well-planned to achieve the […]