3 WAYS TO MAKE YOUR COMPANY’S NEWS  NEWSWORTHY

There is a stark difference between news that is important to your company and its internal audience; and news that is important to your company’s external audience. Your internal audience may include employees and shareholders, while your target external audience might be new and existing customers or clients, the general public, those in your industry, […]

Six Emerging Public Relations Trends

Shifting metrics, bigger budgets as marketing and public relations overlap, and the growing importance of digital channels and content will weigh heavily on pros’ and agencies’ successes. Which public relations trends can help your growth and development? These aspects of the job can be tough to master, yet they can help you get a running […]

PR IN CORPORATE SOCIAL RESPONSIBILITY

It has been discussed on many platforms that the relationship between Corporate Social Responsibility (CSR) and Public Relations (PR) is a debate in perpetuity. For clarification purposes, CSR is simply a set of practices that organizations and individuals use to contribute their quota to the well-being of their immediate community. Corporate Social Responsibility programs need […]

PR PROFESSIONALS ARE NOT PERFECT

Learn to manage your expectations of PR professionals by not thinking they’re superhuman.Public relation is a stressful career. In fact, being a public relations executive was ranked by Careercast as one of the most stressful careers in 2019. Many individuals outside of the industry mistakenly believe that PR professionals are almost inhumanly perfect at their job […]