Why Purpose Driven PR is the Future for Nigerian Brands

For decades, PR has focused on crafting a positive image for companies. But in today’s Nigeria, there’s a growing expectation for brands to do more than just sell products. Consumers are looking for businesses that align with their values, that contribute to society, and that champion a greater good. This is where purpose-driven PR steps […]

TAYO AINA’S DOCUMENTARY ON BOKO HARAM INSURGENCY SURPASSES 1 MILLION VIEWS

Nigerian filmmaker and YouTuber, Tayo Aina, has achieved a significant milestone as his documentary addressing the Boko Haram insurgency in the northern region surpasses over one million views on YouTube. This noteworthy accomplishment highlights the impact of Tayo’s commitment to shedding light on critical issues and fostering positive change through his digital platform. Tayo Aina’s […]