FATE OF A PR AGENCY DURING A CRISIS
Within the past 9 months, Nigeria has been rocked by two major crises causing a change in status-quo and leaving only the strong to survive. One is the Covid-19 pandemic which has gone the longest, and the recent protest for Police reform which has put the government against the youths of the country. For a […]
WORKING AS A CONTENT/COPYWRITER REMOTELY FOR A PR TEAM
For me to properly explain what I do as a copywriter, let’s start with a simple definition of what copywriting is. Copywriting is the simple process of writing promotional materials and copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogues etc. Unlike news or editorial writing, the soul of copywriting is […]