Understanding the Differences: Public Relations, Advertising, and Marketing
In the world of business, communication is like the heartbeat that keeps everything alive and thriving. Three key players in this communication orchestra are Public Relations (PR), Advertising, and Marketing. They each have unique roles, but they harmonise beautifully to create impactful messages that resonate with audiences. Public Relations (PR) Public relations is the practice […]
MEDIA RELATIONS VS PUBLIC RELATIONS: BLURRED LINES?
Media Relations and Public Relations are two terms that are usually thrown together but contrary to popular belief, the two concepts are not the same. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and the general public which can include employees, customers, industry, government entities, investors, charities, suppliers and […]