PUBLIC RELATIONS STRATEGIES – PERSONAL BRAND
JAMILLAH RAHMAAD SAYS: Your personal brand speaks for you, sometimes without even saying a word. You need to build your credibility as a personal brand and show people why they should choose your services versus those of the business down the street. If you are most interested in protecting your most valuable asset in business […]
RUNNING EFFECTIVE PR CAMPAIGNS: 5 CORE TIPS FOR PR PROS
The advantages of running an effective PR campaign goes beyond attracting attention, creating awareness or complementing marketing/advertising strategies to building and sustaining both a positive and long-lasting reputation and relationship with both your internal and external publics. However, whether it’s an agency or an in-house department, PR campaigns are strategic and well-planned to achieve the […]
Importance Of Online Media Monitoring
Understanding what is happening around you is the first essential step to long-term success for your brand. Media monitoring helps you to stay up-to-date with the latest trends without using up too much of your resources. Literally, Online media monitoring sprang out of traditional media monitoring (print, broadcast, wire). As such, it has been primarily used […]
WRITING FOR IMPACT: 5 IMPORTANT TIPS FOR EVERY WRITER
On a Friday, when I was in high school, my teacher walked into the class and said to me, “Chisom, I want you to write a story and submit it to me on Monday.” I did the task and submitted it as she directed. Little did I know that my story, which eventually won a […]
GENDER EQUALITY: A FOCUS ON WOMEN EMPOWERMENT IN AFRICA
As it is with many developing countries, the movement toward women’s empowerment in Africa is gradually gaining ground. Many communities still abide by the traditional family roles of women with three out of four households run by men. In this family structure, it is usually the responsibility of the women to care for the family […]