Francophone Africa Business Summit (FABS) 2024: A Resounding Success in Fostering Economic Collaboration

The inaugural Francophone Africa Business Summit (FABS) 2024, organised by Epena Law, concluded on February 29th, 2024, at the Four Points by Sheraton Hotel in Lagos, Nigeria, Themed “Investing in Francophone Africa: Playbook and Opportunities,” marked a significant milestone in enhancing business synergies between Anglophone and Francophone Africa. The summit commenced with a warm welcome […]

PUBLIC RELATIONS IN ANCIENT EGYPT

Public relations (PR) has been an essential aspect of communication throughout history, and ancient Egypt (referred to as “eqgpt” in the query) is no exception. Though the formalized discipline of PR as we understand it today did not exist, the ancient Egyptians were adept at managing public perception, disseminating information, and influencing opinions through various […]

The Human Touch in the Digital Age: Why Empathy Still Matters in a World of Robots

As technology races forward, weaving its tendrils into every aspect of our lives, a curious paradox emerges. While algorithms crunch data and robots automate tasks, the yearning for human connection deepens. In this digital orchestra, a vital instrument threatens to be muted: the human touch.  The digital age has undoubtedly brought tremendous benefits. Convenience reigns […]

SOCIAL INCLUSION IN PR

Social inclusion in public relations (PR) refers to the practice of ensuring that communication efforts are designed to embrace and involve diverse audiences, fostering a sense of belonging and representation for all members of society. Social inclusion in PR goes beyond simply reaching a wide audience; it emphasizes connecting with different demographic groups and creating […]