PUBLIC RELATIONS IN ANCIENT EGYPT

Public relations (PR) has been an essential aspect of communication throughout history, and ancient Egypt (referred to as “eqgpt” in the query) is no exception. Though the formalized discipline of PR as we understand it today did not exist, the ancient Egyptians were adept at managing public perception, disseminating information, and influencing opinions through various […]

The Human Touch in the Digital Age: Why Empathy Still Matters in a World of Robots

As technology races forward, weaving its tendrils into every aspect of our lives, a curious paradox emerges. While algorithms crunch data and robots automate tasks, the yearning for human connection deepens. In this digital orchestra, a vital instrument threatens to be muted: the human touch.  The digital age has undoubtedly brought tremendous benefits. Convenience reigns […]

SOCIAL INCLUSION IN PR

Social inclusion in public relations (PR) refers to the practice of ensuring that communication efforts are designed to embrace and involve diverse audiences, fostering a sense of belonging and representation for all members of society. Social inclusion in PR goes beyond simply reaching a wide audience; it emphasizes connecting with different demographic groups and creating […]

THE RISE OF WEARABLE TECHNOLOGY: TRANSFORMING LIVES AND REDEFINING CONNECTIVITY

In the ever-evolving landscape of technology, wearables have emerged as a revolutionary force, seamlessly integrating into our daily lives and reshaping the way we interact with the world. From fitness trackers to smartwatches and augmented reality glasses, wearable technology has witnessed a remarkable ascent in recent years, promising to enhance convenience, efficiency, and connectivity. The […]

10,000 fans Dance to the Rhythms of Seun Kuti’s Afrobeat Magic in Salvador, Brazil.

In a night that will be etched into the cultural memory of Brazil, Seun Kuti, the internationally acclaimed Afrobeat sensation, delivered a spellbinding performance at Salvador on 24th November 2023. The Brazilian leg of his world tour proved to be a spectacular celebration of music, rhythm, and cultural fusion. Seun Kuti captivated the audience with […]