Daniel Oladapo Oyebanjo, CEO of C.R.E.A.M (Creative, Reality, Entertainment, Arts and Music) Platform, proudly announces an exciting partnership with MTN’s Best of The Streets Campaign. This groundbreaking initiative was officially introduced on October 16, 2023, at the Golden Plaza Building in Ikoyi, Lagos. Together, C.R.E.A.M Platform and MTN are on a mission to transform the lives of emerging talents from the streets of Nigeria by offering them a chance to showcase their creativity and take their careers to new heights.

The Best of The Streets Campaign, in conjunction with MTN, aims to discover and promote exceptional talents residing across the nation. Through this exciting partnership, C.R.E.A.M Platform will leverage its innovative platform to unearth hidden gems and empower them with the tools they need to shine on the world stage. This collaboration with MTN for the Best of The Streets is a 10-week campaign that represents a crucial step forward in fostering diversity, inclusivity, and equal opportunity within the creative space. 

Daniel Oludapo Oyebanjo, speaking at the launch event, shared “This is not the first time MTN is supporting the creative sector, they’ve done so many shows in the past, but this one is unique because of the way that we have worked on it; this campaign gives you the right hope that you need. We all know that if you do not live in Lagos, the chances of you getting visibility is low, but for Best of The Streets, because MTN is already on every street in Nigeria, we are bringing that to you on your mobile phone where you control your best. With Best of The Streets, you can be comfortable in your street because MTN is in your street and MTN has come to meet you in your street.”

Aisha Umar Mumuni, Chief Digital Officer at MTN Nigeria, added “As MTN, we decided to go into the streets to get these talents whether it’s singing, acting, comedy or dancing – let’s explore the talents and give Nigerians who are very resting the opportunity to show the world who we are in our way.

Emeka Agada, Head, Retail and SMEs at Parallex, expressed the bank’s commitment to the cause, stating “At Parallex Bank, we are very passionate about the creative industry, youth empowerment and financial inclusion. As earlier mentioned, the upcoming artists require access to finance and I’ll also add that they require access to market. Parallex Bank is promising that we’ll provide access to finance and global market. We are passionately supporting this Best of The Streets with the hope that at the end of the program, we will see real talents emerging and promoted, and as well hope that the value of the Nigerian creative industry will grow on the back of this project.”

The campaign offers an exciting lineup of activities, including a 2-3 week boot camp in Lagos, talent competitions, mentorship, exclusive studio sessions, and more. The winner has a chance to win N50,000,000 including Cash prize, Car, and an EP recording deal. To kickstart your journey to stardom, get an MTN sim, dial *463#, and select Best of The Streets. Upload your content and share your unique code with friends and family for votes. Each week, the top 5 contestants will be chosen each week for 4 weeks, totaling 20 contestants. They will experience the “Welcome To My Street” edition with the Best of The Streets team visiting their location.

Companies like Mikano International Limited, Multichoice, and Create Music Group are supporting this campaign. C.R.E.A.M Platform and these partners aim to discover and elevate talented individuals from Nigeria’s streets, propelling them toward remarkable success.