𝐖𝐡𝐲 𝐃𝐄𝐈 𝐒𝐡𝐨𝐮𝐥𝐝 𝐁𝐞 𝐂𝐞𝐧𝐭𝐫𝐚𝐥 𝐭𝐨 𝐏𝐑 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲
Diversity, Equity, and Inclusion (DEI) isn’t just a trend; it’s a necessity in modern PR. Today, brands are expected to be more than just businesses, they need to be advocates for change. Take Nike’s Dream Crazy campaign featuring Colin Kaepernick. Despite initial backlash, the move demonstrated Nike’s commitment to social justice, resulting in a 31% […]