Importance Of Online Media Monitoring

Understanding what is happening around you is the first essential step to long-term success for your brand. Media monitoring helps you to stay up-to-date with the latest trends without using up too much of your resources. Literally, Online media monitoring sprang out of traditional media monitoring (print, broadcast, wire). As such, it has been primarily used […]

ONLINE REVIEW MANAGEMENT: 5 WAYS TO MANAGE BAD ONLINE REVIEWS EFFECTIVELY.

Just as the name implies, Online Review Management can simply be put as managing online reviews to protect and strengthen the reputation of businesses or a brand. Online reviews matter as they help you build your brand, inform you of your customers/audience experiences and educate you on ways you can improve your product/service/brand. However, there […]

DIGITAL PR: THE PR OF THE NEW AGE.

Over the years, PR has evolved and adapted to digitalization and without a doubt, the birth of Digital PR which can simply be put as the evolution of PR practices. The importance of Digital PR however, cannot be overemphasized as it is considered as a potent strategy that a brand can benefit from. Hence, Digital […]