PROJECT MANAGEMENT SKILLS IN EFFECTIVE PUBLIC RELATIONS

Every organisation – big or small – needs public relations. In today’s digital world, intensive competition, image and reputation management. It is a prerequisite for businesses to set themselves apart from their competitors. Businesses who use the services of Public relations companies – smaller businesses might hire a PR firm while bigger businesses often have […]

BENEFITS OF INFLUENCER ENGAGEMENT

Influencer marketing is pretty easy to understand. How this works is that you engage influencers who are popular within your target audience, they, in turn, spread the word about your product or service. One of the most common ways for influencers to spread the word about your product or service is through their social media […]

ROLE OF EARNED MEDIA IN PR

Imagine you make a search on your brand and find an article or blog post about your product or service on the internet, an article or a news piece that a media house(s) did on your brand which you paid nothing for, or turning on the TV and watching your brand splashed on the 9 […]

WHY YOU NEED TO PAY ATTENTION TO YOUR PERSONAL BRAND

Visibility on the internet can be a critical success factor for your personal brand. Your brand makes you unique as a person, it is what differentiates you from the other individual. It is your beliefs and the driving factor behind the things you do. When you see a company or your favourite celebrity on TV […]

MARKETING YOUR BRAND: HOW PR AND SEO CAN GROW YOUR BRAND

The growth of a business is mostly dependent on three important factors; exposure, customers, and revenue. Most small and medium scale businesses and brands, and surprisingly, some old enterprises, lack these factors.  Wikipedia defines Search engine optimization (SEO) as the process of growing the quality and quantity of website traffic by increasing the visibility of […]