RUNNING EFFECTIVE PR CAMPAIGNS: 5 CORE TIPS FOR PR PROS

The advantages of running an effective PR campaign goes beyond attracting attention, creating awareness or complementing marketing/advertising strategies to building and sustaining both a positive and long-lasting reputation and relationship with both your internal and external publics. However, whether it’s an agency or an in-house department, PR campaigns are strategic and well-planned to achieve the […]

WRITING FOR IMPACT: 5 IMPORTANT TIPS FOR EVERY WRITER

On a Friday, when I was in high school, my teacher walked into the class and said to me, “Chisom, I want you to write a story and submit it to me on Monday.” I did the task and submitted it as she directed. Little did I know that my story, which eventually won a […]

GENDER EQUALITY: A FOCUS ON WOMEN EMPOWERMENT IN AFRICA

As it is with many developing countries, the movement toward women’s empowerment in Africa is gradually gaining ground. Many communities still abide by the traditional family roles of women with three out of four households run by men. In this family structure, it is usually the responsibility of the women to care for the family […]

GENDER EQUALITY: THE GAP IN YOUTH EDUCATION AND EMPLOYMENT

Research reveals that there are 1.8 billion young people aged 10-24 in the world—the largest youth population ever. Of these, 600 million are girls and young women. Across the world, young women continue to face gender-based discrimination, marginalization and violence, including unequal access to education and opportunities for leadership and participation. The foundations for gender […]

GENDER AND GOVERNANCE: THE UNDER-REPRESENTATION OF WOMEN IN GOVERNANCE

Sequel to Nigeria’s celebration of Democracy – a government of the people, by the people and for the people and with respect to our commitment towards the sustainable goal of gender equality, we discuss the underrepresentation of women in governance in this month’s newsletter.  Since the re-birth of democracy in Nigeria in 1999, women have […]