How PR is Driving Nollywood’s Global Recognition

Nollywood, Africa’s largest film industry, has experienced an unprecedented transformation in recent years, gaining recognition on the global stage. From Netflix acquisitions to international film festivals, Nigerian cinema is now a major player in the global entertainment space. A key driver of this growth is Public Relations (PR), which has helped reposition Nollywood’s image, amplify […]

Combating the Fake News Frenzy: How Nigerian Communicators are Fighting Misinformation

Nigeria, a nation brimming with energy and innovation, also faces a significant challenge: the spread of fake news and misinformation online. This “infodemic” erodes trust, disrupts social cohesion, and can even have real-world consequences. But Nigerian communication professionals are rising to the challenge, developing strategies to combat fake news and empower citizens to be discerning […]