MEDIA RELATIONS VS PUBLIC RELATIONS: BLURRED LINES?

Media Relations and Public Relations are two terms that are usually thrown together but contrary to popular belief, the two concepts are not the same. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and the general public which can include employees, customers, industry, government entities, investors, charities, suppliers and […]

WOMEN IN PR, CHANGING THE COURSE OF HISTORY.

In promotion of our BukiHQ Media for HER concept which reflects our commitment to the Sustainable Development Goal of Gender Equality, Zainab Afolabi, shared eye-opening thoughts on ‘Women In PR, Changing the Course of History’. “I recently stumbled across a profound article which highlighted how incredible women of the past had made use of PR […]

UNLOCKING GLOBAL OPPORTUNITIES POST-COVID FOR WOMEN-LED BUSINESSES.

Women are the backbone of African economies and according to The Global Entrepreneurship Monitor Report, the continent has one of the highest percentages of women entrepreneurs in the world with 25.9% of the female adult population engaged in entrepreneurial activity, meaning that one in four women start or manage a business in Africa. Despite the fact […]

TIME-SAVING TIPS FOR WORK

1. Automation. Technology has made it easier to save time with automation especially when you have a lot on your plate. It is a really smart idea to let technology do as much of the work as possible; whether that’s setting up rules to filter your email inbox,  or automating time-intensive admin tasks through HR […]

LEVERAGING THE POWER OF SOCIAL MEDIA FOR BUILDING PERSONAL BRANDS.

Social media is believed to be a powerful tool for connecting with people, sharing information and building relationships. According to the Digital July 2020 Global Snapshot, there are over 3.8 billion social media users out of the 4.5 billion internet users worldwide. This data gives credence to the fact that social media is fast becoming […]