DIGITAL PR: THE PR OF THE NEW AGE.
Over the years, PR has evolved and adapted to digitalization and without a doubt, the birth of Digital PR which can simply be put as the evolution of PR practices. The importance of Digital PR however, cannot be overemphasized as it is considered as a potent strategy that a brand can benefit from. Hence, Digital […]
IMPORTANCE OF PUBLIC RELATIONS IN AN ORGANISATION.
Public relations builds a brand’s reputation through sharing the right information to the right places and people. Understanding the target audience is the most important part of any successful public relations strategy. In a mix of activities, public relations is another way to reach your audience. It helps build awareness and create a positive image […]
GENDER AND GOVERNANCE: THE UNDER-REPRESENTATION OF WOMEN IN GOVERNANCE
Sequel to Nigeria’s celebration of Democracy – a government of the people, by the people and for the people and with respect to our commitment towards the sustainable goal of gender equality, we discuss the underrepresentation of women in governance in this month’s newsletter. Since the re-birth of democracy in Nigeria in 1999, women have […]
5 EFFECTIVE CRISIS COMMUNICATIONS PRO-TIPS FOR BRANDS
It is said that every two years, most brands will experience a potential crisis situation that could have an adverse effect on their brands. The COVID-19 crisis that began in early 2020 for example, can be depicted as a compendium of crisis management situations for brands; where businesses around the world were forced to shut […]
PR FOR BRANDS: THE CRYPTO SPACE
Behind every successful business, there is to an extent, a strong level of awareness. Studies have shown that there is a direct relationship between the growth of an enterprise and the number of people who know or have heard of that enterprise. It’s a no-brainer. Take the instance of a man who owns a fashion […]