HOW TO SPEND YOUR WEEKEND.

1. Spend Time With Loved Ones. Spending time with your loved ones goes beyond just building and sustaining a relationship. It actually develops a lasting positive impact on your emotional and social development. So what will you do with your family this weekend? Well, here’s what we suggest: Have a family dinner. This ritual is also said to […]

FATE OF A PR AGENCY DURING A CRISIS

Within the past 9 months, Nigeria has been rocked by two major crises causing a change in status-quo and leaving only the strong to survive. One is the Covid-19 pandemic which has gone the longest, and the recent protest for Police reform which has put the government against the youths of the country. For a […]

A THIN LINE BETWEEN PUBLIC RELATIONS AND ADVERTISING

A lot of times people confuse the attributes of Public Relations, to mean advertising; or mistake marketing for PR. On many occasions, I have told people that I work in PR and almost immediately, get a retort like, “Wow; you guys make big money; advertising budgets are huge”. This made me realize that while there […]

THE DESIGN AGE: THE USE OF GRAPHIC DESIGN AS A KEY TOOL FOR COMMUNICATIONS

The digital age has made humans evolve into dual entities; a physical creature and a digital creature. The evolution might not be easily perceivable to most of us because we’re living through it, but when one considers that most humans now spend at least a quarter of their day interacting with the world through their […]

EARNED MEDIA FOR PR

Earned media is the organic news coverage your company receives. Earned media, usually nicknamed publicity is any material written about you or your business that you haven’t paid for or created yourself. It’s not paid for like advertising and therefore your actions alone “earned” you this attention. Earned media is not paid media, neither is […]