The Nigerian Music Scene is Going Live Again

Music in Nigeria used to be a live affair. Music was recorded with live instruments, and mostly performed live, before the inception of records and cassette players became popular. This was the pre-analogue age. Soon…

4 Ways to Use Social Media in Public Relations

#1: Include Social Sharing With Press Releases If you need to write a press release, find a way to support and extend the message via social sharing. Keep in mind that journalists rely heavily on Twitter, Facebook…

What is Public Relations?

Is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public…

What Does a Public Relations Agency Do?

We don’t buy ads. We don’t write stories for reporters We don’t put up billboards. We don’t come up with catchy phrases to make people buy more products they probably don’t need. So what do public relations agencies do? PR…